Clients and students often ask me to recommend books, so as a periodic feature in our blog newsletter I will let you know about ones I’ve found that will be helpful to you as you reinvent your career. This week’s book pick is Guerilla Marketing for Job Hunters, by Jay Conrad Levinson and David E. Perry. Part of the popular ‘Guerilla Marketing’ series, this book provides lots of creative and useful strategies for conducting an effective job search campaign in today’s marketplace.
What I like about this book is that it approaches career search from a marketing perspective. Career reinvention is even more so based on marketing fundamentals, since a successful reinvention is fundamentally influenced by how effectively you:
- Identify your target market (your dream career, and who has the ‘yes’ power to give you a job in it)
- Repackage your background (identify the skills and talents that will help you succeed in your new role)
- Tell your story (let the target hiring manager know how you can help them accomplish their goals)
The tagline of the book is ‘400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job’ and, true to its word, the book is packed with suggestions on all aspects of effective career search including public relations, research, logistics, and networking. Although there are many interesting ideas and suggestions, not everything may be applicable to your particular career reinvention. My recommendation is to approach this book as a buffet rather than a four-course meal—look at all the offerings, and take only the items you want!
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